Other proponents of virtue theory, notably Alasdair MacIntyre, respond to this objection by arguing that any account of the virtues must indeed be generated out of the community in which those virtues are to be practiced: the very word 'ethics' implies 'ethos'. That is to say that the virtues are, and necessarily must be, grounded in a particular time and place. 

What counts as virtue in 4th-century Athens would be a ludicrous guide to proper behavior in 21st-century Toronto, and vice versa. To take this view does not necessarily commit one to the argument that accounts of the virtues must therefore be static: moral activity—that is, attempts to contemplate and practice the virtues—can provide the cultural resources that allow people to change, albeit slowly, the ethos of their own societies. 
Other proponents of virtue theory, notably Alasdair MacIntyre, respond to this objection by arguing that any account of the virtues must indeed be generated out of the community in which those virtues are to be practiced: the very word 'ethics' implies 'ethos'. That is to say that the virtues are, and necessarily must be, grounded in a particular time and place. 

What counts as virtue in 4th-century Athens would be a ludicrous guide to proper behavior in 21st-century Toronto, and vice versa. To take this view does not necessarily commit one to the argument that accounts of the virtues must therefore be static: moral activity—that is, attempts to contemplate and practice the virtues—can provide the cultural resources that allow people to change, albeit slowly, the ethos of their own societies. 

MacIntyre appears to take this position in his seminal work on virtue ethics, After Virtue. One might cite (though MacIntyredoes not) the rapid emergence of abolitionist thought in the slave-holding societies of the 18th-century Atlantic world as an example of this sort of change: over a relatively short period of time, perhaps 1760 to 1800, in Britain, France, and British America, slave-holding, previously thought to be morally neutral or even virtuous, rapidly became seen as vicious among wide swathes of society. While the emergence of abolitionist thought derived from many sources, the work of David Brion Davis, among others[who?], has established that one source was the rapid, internal evolution of moral theory among certain sectors of these societies, notably the Quakers.


Other proponents of virtue theory, notably Alasdair MacIntyre, respond to this objection by arguing that any account of the virtues must indeed be generated out of the community in which those virtues are to be practiced: the very word 'ethics' implies 'ethos'. That is to say that the virtues are, and necessarily must be, grounded in a particular time and place. 

What counts as virtue in 4th-century Athens would be a ludicrous guide to proper behavior in 21st-century Toronto, and vice versa. To take this view does not necessarily commit one to the argument that accounts of the virtues must therefore be static: moral activity—that is, attempts to contemplate and practice the virtues—can provide the cultural resources that allow people to change, albeit slowly, the ethos of their own societies. 
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